Allstate announced it has selected Mark LaNeve, 50, as chief marketing officer.
LaNeve will oversee all marketing initiatives across the corporation, including brand stewardship, marketing and brand strategy, advertising, corporate identity, customer loyalty and field marketing. In addition, he will serve as a member of the corporation’s senior management team, reporting to Thomas J. Wilson, Allstate’s chairman, president and chief executive officer. LaNeve will join Allstate effective October 26.
Most recently, he was vice president of sales, service and marketing at the General Motors responsible for sales, brand development and marketing for eight U.S. vehicle brands. -Business Wire
